Interview questions asked at AstraZenica

How do you balance immediate crisis response with long-term reputation management?

Can you explain the importance of a call to action in marketing?

How do you handle feedback from hiring managers regarding candidate selection?

What strategies enhance a client's public image after negative publicity?

How do you stay ahead of PR trends and adapt your strategies?

Describe a time you developed a PR strategy on a tight budget. How did you allocate resources?

How do you integrate new technology into an ongoing program without disrupting progress?

What is a PR campaign and its main elements?

What methods do you use to evaluate your sales strategies?

What are your strategies for nurturing long-term relationships with key accounts?

How do you make job descriptions clear and attractive?

What is a defect lifecycle?

What are some ethical considerations in PR?

What key metrics do you track to measure recruiting effectiveness?

What is the importance of social media in public relations?